Selected Work
Alastair Houston
Limited Edition Fine Art Prints
alastairhouston.com
The Project
A trusted partnership
spanning years
Alastair Houston is a fine artist whose limited edition prints sell to collectors worldwide. From the beginning, the brief was clear: the platform had to present the work with the care and quality it deserved, and it had to convert browsers into buyers.
We took the WordPress Storefront foundation and transformed it entirely — bespoke product templates that let the art breathe, a checkout flow that matched the premium positioning of the prints, and a platform that Alastair's team could manage without needing a developer for everyday updates.
What distinguishes this project is the relationship. We haven't delivered and departed. We've been refining, improving, and growing the platform alongside the business for years — adding features when the business needs them, optimising performance as the audience grows, and providing the kind of ongoing technical support that turns a website into a genuine business asset.
Key Deliverables
01
Custom WooCommerce Storefront
A bespoke e-commerce theme built on the WordPress Storefront foundation — transformed into a refined buying experience for limited edition fine art prints, with product presentation that does justice to the work.
02
Long-term Platform Evolution
Not a one-time build. An ongoing partnership spanning years — regular feature additions, performance optimisations, and platform enhancements as the business and its audience grew.
03
Performance & Reliability
Continuous monitoring and optimisation to keep the platform fast, secure, and available — with the kind of proactive maintenance that prevents problems before they affect customers.
Our Approach
The power of long-term collaboration
Short-term engagements produce good websites. Long-term partnerships produce great ones. When you work with a platform over years rather than weeks, you understand its patterns, its users' behaviour, and the business' direction in a way that a one-off build simply cannot capture.
We've seen what works for Alastair's collectors — what content drives sales, which landing pages convert, where the friction is in the buying journey. That accumulated knowledge shapes every decision we make on the platform.
From initial concept through years of continuous refinement, this engagement demonstrates that the most valuable thing a digital agency can offer isn't a beautiful launch — it's sustained, informed improvement over time.
Tech Stack
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