Selected Work
BeautyRokz
Complete Brand & Digital Experience
www.beautyrokz.com
The Project
From blank canvas to
stunning digital presence
BeautyRokz came to us with a name and an ambition. Everything else, the visual identity, the digital platform, the brand language, had to be created from scratch. Our comprehensive approach ensured every element worked together from the first touchpoint.
We began with brand strategy and identity design: a distinctive logo, a carefully considered colour palette, typography choices that communicated premium beauty, and brand guidelines that gave the team a clear framework to grow within.
The WordPress build was equally considered, custom post types for services and treatments, a hand-crafted Gutenberg block library designed specifically for the beauty industry, and a site architecture that made sense for their customers and for their content team.
Key Deliverables
01
Full Brand Identity
Logo design, colour palette, typography system, and a comprehensive brand guidelines document, created from nothing. Every visual element crafted to position BeautyRokz as a premium beauty brand.
02
Custom WordPress Theme
A bespoke theme built from the ground up, custom post types, tailored page templates, and a site that looks nothing like an off-the-shelf WordPress installation.
03
Bespoke Gutenberg Blocks
Hand-crafted Gutenberg blocks designed specifically for beauty industry content, service showcases, gallery systems, and booking call-to-actions, all managed through a clean editor experience.
Our Approach
Design consistency at every level
The challenge with a full brand and build project is maintaining coherence between the brand identity work and the digital execution. The logo, the palette, the tone, they have to live as comfortably on a business card as they do on a homepage hero.
Our Gutenberg blocks were designed as an extension of the brand system. Typography sizes, spacing, button styles, all derived from the brand guidelines we created, so the client could never accidentally build a page that looked off-brand.
The custom post types for services, treatments, and team members gave the content structure that a beauty business actually needs, not just generic pages and posts.
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