Selected Work
BeautyRokz
Complete Brand & Digital Experience
www.beautyrokz.com
The Project
From blank canvas to
stunning digital presence
BeautyRokz came to us with a name and an ambition. Everything else — the visual identity, the digital platform, the brand language — had to be created from scratch. Our comprehensive approach ensured every element worked together from the first touchpoint.
We began with brand strategy and identity design: a distinctive logo, a carefully considered colour palette, typography choices that communicated premium beauty, and brand guidelines that gave the team a clear framework to grow within.
The WordPress build was equally considered — custom post types for services and treatments, a hand-crafted Gutenberg block library designed specifically for the beauty industry, and a site architecture that made sense for their customers and for their content team.
Key Deliverables
01
Full Brand Identity
Logo design, colour palette, typography system, and a comprehensive brand guidelines document — created from nothing. Every visual element crafted to position BeautyRokz as a premium beauty brand.
02
Custom WordPress Theme
A bespoke theme built from the ground up — custom post types, tailored page templates, and a site that looks nothing like an off-the-shelf WordPress installation.
03
Bespoke Gutenberg Blocks
Hand-crafted Gutenberg blocks designed specifically for beauty industry content — service showcases, gallery systems, and booking call-to-actions — all managed through a clean editor experience.
Our Approach
Design consistency at every level
The challenge with a full brand and build project is maintaining coherence between the brand identity work and the digital execution. The logo, the palette, the tone — they have to live as comfortably on a business card as they do on a homepage hero.
Our Gutenberg blocks were designed as an extension of the brand system. Typography sizes, spacing, button styles — all derived from the brand guidelines we created, so the client could never accidentally build a page that looked off-brand.
The custom post types for services, treatments, and team members gave the content structure that a beauty business actually needs — not just generic pages and posts.
Tech Stack
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