Selected Work
Bohemia Utopia
Bar & Club, Web Design
The Project
Exclusively, inclusive
Bohemia Utopia is a private members' club for the LGBTQ+ and sex-positive community. The brief called for a site that matched the confidence of the brand: striking photography, bold typography, and a tone of voice that's direct without losing sophistication.
We designed and built the site around The Club, Food & Beverage, Events, Our Spaces and Membership sections, with a clear application path for prospective members.
Key Deliverables
01
Members' Club Web Design
A bold, editorial site design for a private members' club, built to reflect a distinctive, inclusive brand rather than a generic hospitality template.
02
Membership Application Flow
A clear path from first visit to membership application, with the club's tone of voice carried through every step.
03
Content Sections
Food and beverage, events, spaces and membership content structured to give the club room to grow its programme over time.
Our Approach
A brand with a voice, given room to speak
Some brands lean on their copy as much as their visuals. Here, the design had to stay out of the way of a distinctive tone of voice while still feeling considered and premium throughout.
Large-format photography, generous negative space and a restrained typographic system let the brand's personality carry the site, rather than competing with it.
Involved
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