Earlier Work: ADEO Group

Edenmill Drinks

Senior Developer, ADEO Group · 2009–2020

The Project

Five years building a
drinks ecommerce platform

This project was delivered while working as Senior Developer at ADEO Group, a Glasgow digital agency. It is not Born Creative project work.

Edenmill needed a full ecommerce platform built on ADEO's own custom ecommerce system, with extensive integration into backend systems handling stock, orders and fulfilment. I owned the architecture and specification end to end, then built and maintained the platform.

The engagement ran for roughly five years and continued after I moved into the Head of Technology role at the agency. The work went on to win Drum Recommends awards.

Key Deliverables

01

Custom Ecommerce Platform

Built on ADEO's own ecommerce system rather than an off-the-shelf platform, giving full control over checkout, product structure and promotions.

02

Backend System Integration

Extensive integration with backend stock, order and fulfilment systems, keeping the storefront in sync with real inventory and pricing.

03

Five-Year Engagement

An ongoing relationship spanning around five years, continuing after the move into a Head of Technology role, a rare length of tenure for an agency-client relationship.

Our Approach

Ownership from specification to delivery

Architecture and specification were owned end to end, not handed down from a separate technical lead. Decisions about data structure, integration points and platform scope were made with the full lifecycle of the site in mind.

Because the platform was ADEO's own custom build rather than a licensed ecommerce package, changes to checkout flow, promotions and stock logic could be made directly, without working around a third-party platform's constraints.

Tech Stack

Custom PHP
ADEO Ecommerce Platform
Backend Integrations
MySQL

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Get In Touch

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