Selected Work
Richard Mille
Fife Regatta
Classic Yacht Racing
www.fiferegatta.com
The Project
Five years supporting
a world-class event
The Richard Mille Fife Regatta is one of the most celebrated classic yacht racing events in the world, bringing together extraordinary wooden yachts, many of them designed by the legendary William Fife III, to race in the waters off Scotland's west coast.
Born Creative has been the trusted digital partner for the Fife Regatta for over five years, providing managed hosting and strategic web consulting that keeps their online presence as polished as the event itself. Our relationship has grown from a technical engagement into a genuine long-term partnership.
From infrastructure that handles surges in traffic during race week announcements to ongoing guidance on how the site evolves year on year, we're there in the background, making sure the digital side of this prestigious event never lets the team down.
Key Deliverables
01
Managed Hosting & Infrastructure
Reliable, performant hosting infrastructure tailored for a high-profile international sailing event, ensuring the site stays fast and stable during peak traffic around race periods.
02
Ongoing Web Consulting
Strategic guidance on website direction, user experience, and digital presence, a long-term consultancy relationship built over five years of collaboration with the regatta team.
03
Continuous Support & Development
Year-round technical support and iterative improvements to keep the site current, performant, and aligned with the evolving needs of one of Scotland's most prestigious sailing events.
Our Approach
A partnership built on trust and continuity
Long-term client relationships are how we do our best work. With the Fife Regatta, we've had the privilege of growing alongside the event, understanding its rhythms, its audiences, and the moments where the digital experience matters most.
Our hosting infrastructure is built to be dependable year-round, with particular attention to the spikes in interest that come with race announcements, entry openings, and live event coverage. Stability and speed are non-negotiable for an event of this calibre.
Beyond the technical, our consultancy role means the regatta team always has an experienced digital partner to call on, whether that's planning seasonal updates, advising on new features, or simply keeping things running smoothly behind the scenes.
Tech Stack
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